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HIGHL IGHTS A D V A N C E D
M A T E R I A L S
&
P R O C E S S E S |
M A Y / J U N E
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as my passion is failure analysis. With an internal business
reorganization, neuromodulation became the restorative
therapies group, and we became exposed to more product
lines, enhancing the fun.
What attracted you to engineering?
I got quite a few scholarships to attend Michigan Tech,
so I gave in to my parents and finally visited the campus.
Luckily I fell in love with the school and decided to attend.
I actually first applied to their liberal arts program. After
deciding to attend and realizing they are better known for
engineering, and because I liked math and science in high
school, I switched my major to engineering. On the 10-hour
drive to Michigan Tech to move in, I asked my mom what an
engineer actually did. I was a bit clueless, but smart enough
to take a general engineering course to learn what the differ-
ent kinds of engineers do. One of my friends was majoring
in materials engineering and encouraged me to check it out
further. I talked to the academic advisor and learned that
you could pretty much work in any industry. I liked that I
could choose a major without really deciding that I was
going to design cars or bridges for the rest of my life. I’m
so happy with my choice and still love the wide variety of
industries I can work for.
If a young person approached you for career advice
about pursuing engineering, what would you tell them?
Find an area that you really like or are passionate about
working in. Engineering is a lot of hard work, but if you like
what you are doing, it turns out to be a lot of fun work. Also,
talk to as many people you can in the field you are inter-
ested in—about what they do and about themselves. You
never know when a new friend will become a great contact
for help, references, jobs, work, or anything else. Not only
does having personal connections make it easier to find
what you need, it also makes your work a lot more fun.
Hobbies?
Running, playing with our daughter Nora and our dog
Walter, fishing.
Last book read?
“Sherlock Holmes and the Case of the Brash Blonde”
– I’m a sucker for super cheesy chick lit mysteries. They
are quick, easy, mindless reads. Also, “Ina May’s Guide to
Childbirth.” My husband and I had our first child in Decem-
ber 2016, so I thought I’d prepare a little. That was a while
ago. After she was born, I didn’t have much time to read!
Do you know someone who should be featured in an
upcoming Women in Engineering profile? Contact Vicki Burt
at .
MD CORNER
Growing Membership and Revenues
If you have accessed the 2017
ASM International Strategic and Oper-
ating Plans though our website at
strategicplan, you know that our fore-
most key performance indicator is
growing membership and revenue.
I am pleased to update you on
progress thus far in 2017 against these
critical goals. At the end of March, over-
all membership stood at 24,988, up from 24,203 at the end
of February. We are making gradual but consistent prog-
ress in increasing membership, as we have reallocated
resources to support new and reinstated memberships
through personal contact. In prior years, resources were not
consistently applied to this important member service. Our
current resource allocation will continue for the foresee-
able future and should make significant progress toward
improved membership and service levels.
Month to month through the first quarter of 2017, we
have also grown our revenues. In January, we generated
$860,000 in product and service sales. In February, revenues
were $952,000, and in March, $1,024,000. At this writing,
April’s target of $1,455,000 looks achievable. We believe our
ramp in revenues is due to improved execution of marketing
and sales processes for our current products and services.
We expect this to continue.
We also expect improvement in membership and reve-
nue growth to continue because we have worked diligently
with our sales and marketing associates to simplify and
clarify the ASM value proposition. We have boiled down the
many benefits of ASM membership into two basic catego-
ries: professional development for members and improved
materials performance for organizations that members
serve.
Also, we are improving our ability to convey our value
proposition to the marketplace. You will hear more about
this as we roll out a new communications program. How-
ever, you will not hear about the value proposition from us.
Instead, we are collecting individual success stories from
members and materials performance success stories from
companies served by members. Their voices will substanti-
ate the two value components and we will relay those sto-
ries to you.
Thank you for your ongoing support for the ASM
Renewal.
William T. Mahoney, ASM Managing Director
WOMEN IN ENGINEERING
Mahoney