MayJune_AMP_Digital

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HIGHL IGHTS

A D V A N C E D M A T E R I A L S & P R O C E S S E S | M A Y / J U N E 2 0 1 7

7 0

FROM THE PRESIDENT’S DESK

ASM Renewal Continues

During the course of the past year, ASM International has taken some bold steps designed

to provide enhanced member value. In last month’s issue of

AM&P,

we published the ASM Stra-

tegic Plan. Central to that plan is the belief that the Society’s maximum value is found at the

intersection of materials, design and engineering, and manufacturing. It focuses on three stra-

tegic imperatives: membership value, technical excellence, and strategic collaboration and

partnerships.

Shaping our thoughts is the concept that ASM International must deliver the products

and services demanded by its members. Figure 1 depicts where the product “center of gravity”

for ASM resides. Invention, research and development for a purpose, and manufacturing are

integral to our members’ success. Stating this somewhat differently, the bulk of our members are employed in work that

spans Technology Readiness/Manufacturing Readiness Levels 5 to 9. This work requires pedigreed materials science,

engineering, and process information. To be relevant to tomorrow’s workforce, it must be delivered in the form and

manner required.

To this end, ASM has embarked on a three-year digital transformation/content enrichment program. The first man-

ifestation of this is being rolled out in May and involves improved web/mobile transactions and collaboration. Improved

content values and usability will be observed in the October 2017 timeframe.

In terms of enhanced technical content, the ASM Board of Trustees has decided to hold an entirely new conference,

AMTECH 2020, in lieu of MS&T. ASM’s six affiliate societies will offer enhanced technical programing. In the spirit of stra-

tegic collaboration to enhance membership value, we remain open to partnering with other professional societies in

this endeavor. Additionally, as we move boldly to deliver enhanced technical content, restructuring of ASM committees

is being thoughtfully examined. Our technical committees must serve as the engine of technical content generation and

dissemination as well as function as a technical entry point for members seeking to participate in our society.

William E. Frazier, FASM

President of ASM International

Frazier

Fig. 1

– ASM product center of gravity.

PRESIDENT’S MESSAGE