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PROGRESS REPORT
ASM I NT E RNAT I ONA L
A D V A N C E D M A T E R I A L S & P R O C E S S E S | A P R I L 2 0 1 7
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ASM and began the process of reinvigorating ASM as the
world’s leading association serving the materials industry.
That transformational process carries the title “The ASM
Renewal.”
The ASM Renewal will require a span of approximately
three years to accomplish. The first 18-24 months will focus
on improving the merchantability and market access of
ASM’s current materials information products and services,
while the first two phases of a digital transformation/con-
tent enrichment program are executed. The second phase
should see ASM perfecting the use of its new digital platform
and predominantly electronic publishing model, which will
continue during the third phase of this project. To deliver
new products and services, along with new primarily digi-
tal forms of its traditional products and services, cleanup
of prior crisis conditions will occur in 2017 and initial sta-
bilization will be achieved. 2018 will see an extension of
stability as well as modest growth. 2019 should begin to
see consistent growth, but no breakthroughs or dramatic
upticks. Accelerating growth will become realistic in 2020
and beyond. Nevertheless, by the end of 2019—when The
ASM Renewal is complete—ASM should be positioned as
the best option for professional development for materials
scientists, engineers, and technicians, as well as the most
comprehensive and competitive materials technology infor-
mation services available.
The digital transformation/content enrichment pro-
gram includes three areas of investment and deployment:
web and content reengineering; deploying a new customer
relationship management (CRM) system and integrated
association management system, to replace our current
obsolete system; and upgrading and migrating our underly-
ing IT infrastructure to the cloud. In successive phases, these
investments and deployment are expected to improve our
transactional capability and reliability, support and services
levels, and the discoverability, searchability, and electronic
utility of ASM’s materials content.
TABLE 1 – SUMMARY RESULTS OF STRATEGIC PLANNING PROCESS